Social Media and Piccadilly’s reach

Social Media – well this really does seem to be the future way to reach our guests! The realms of link building are becoming more and more merged and a good ongoing campaign has be natural, varied, slow paced and give as much value to the consumer as possible. We were told that we had a to create a buzz about our brand, get into forums and communities where people may be talking about us!!! Before we could get out and engage and interact we had to identify what people were talking about, what subjects, sentiment of the conversation, are they mentioning our brand “Piccadilly Backpackers”, where is this happening and why, what tools are they using to communicate (bookmarking, communities etc?). Once we gathered all the SM intelligence we got one of the world’s leading online marketing agencies to help define and deliver our strategy. Big Mouth Media (BMM) are a leading Search Engine Optimisation and Internet Marketing Specialist New Media Agency. We have worked with them for over 6 years, if you want the best then have a look at their site: http://www.bigmouthmedia.com